I’ve been asked to summarise Triple M Copywriting in just 30 words. This is to describe what my company does for delegates at the Yorkshire Mafia event taking place in Leeds on March 15th 2011. I’m sharing a stand with some other freelancers, so if you’re going to be there, come and see me.

Writing down what your business does is a useful excercise which makes you think and re-focus on what your core offering really is.

Here’s what I came up with:

“Good copywriting enables you to gain and retain clients – not lose them to competition.

Triple M Copywriting provides distinctive wording explaining your products and encouraging customers to buy from you”

With only thirty words to play with, I didn’t get the chance to include things like the fact that I write SEO copy for the web as well as for printed material. That’s ok, because invariably the first question I am asked face to face is what sort of copy do I write. If I’d answered this in my summary, the opening would be lost, along with the opportunity to talk about my work as a copywriter.

Have a go a writing your thirty word summary and post it in comments.

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