Posts Tagged ‘SEO Copywriting’

Ask For Copywriting Again

July 14th, 2011

Note to diary:

Repeat business.

Everyone knows the adage “Getting repeat business is five times easier than getting new customers“. I’m sure there’s lots of surveys to quantify and prove this.

All I have to say is this. Now that my Leeds based SEO copywriting business is getting more established, there are customers who are returning. Not only is it good for the bank balance, apparently costing less to attract, but also, it’s great for the ego. If they come back and ask for more, they must have liked what I did in the first place.

All that’s left to say after that, is this. Thank you. I’m enjoying writing for you, and keep coming back.

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Posted in Diary Of a Copywriter

Tags: copywriter Leeds copywriting Leeds Expert Copywriting Services UK Freelance Copywriter SEO Copywriting

You and Triple M Copywriting’s New Newsletter

July 7th, 2011

An email newsletter is a great addition to your online strategy. Get it designed properly and you’ve just created a whole lot of potential new links. That means both new connections (real people) and for SEO rankings.

Consider the advantages of a newsletter for you and your business/charity;

You can keep in touch with all the people you’ve met during the course of your business day and at networking
You don’t have to wait for them to contact you… you go straight into their inbox
It’s greener than posting a mailing
Once it’s set up, it is so much cheaper than advertising
You can let your existing and future customers know about offers on your products
Readers can gain valuable updates into your industry, which may impact on theirs
I could go on and on….

Whoever you choose to host the emailing service, make sure they fulfil the legal requirements. Find out what these are by contacting either myself or Mail Magic, who provide the email marketing service for Triple M Copywriting

All that’s left to say is “Hurray, I’ve done it. It’s finally a reality. My first email newsletter is about to sent out.”

If you want to subscribe to it, drop me an email or keep coming back because I’m planning on creating a subscribe box on this website.

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Posted in Diary Of a Copywriter, General, SEO Copywriting, The Green Copywriter

Tags: copywriter Leeds Copywriter Yorkshire copywriting Leeds Environmental copywriting Freelance Copywriter Leeds copywriter SEO Copywriting Triple M Copywriting

8 Practical Tips For Writing for a Poster

June 27th, 2011

For Instant Impact !!

If you are exhibiting at a conference, you’ll want to create eyecatching posters for your stand. Or you may need a roll poster to promote your business when making a presentation. For both, the same rules apply.

I recently worked on a set of posters for the Yorkshire Mafia Conference in Leeds, promoting five businesses, including Triple M Copywriting. This got me thinking that it could be useful to share the process with you.

In short, you want your message to be seen and to communicate positively with the reader.
Keep it brief, choosing just one key theme you want the reader to take with them.

Here’s a check list for creating a poster with impact.

Design and copy should compliment each other
Incorporate the company’s branding to aid future recognition/recall
Keep it simple – avoid making it look busy and cluttered
Less is more; Stick to the point with the copywriting
Use a font with large inner spaces (letters like o and d) such as Ariel, Verdana, Georgia and Helvetica
For titles, sans serif is ok, but for body copy use a font with a serif.
Text should be 24 point min, 36 for titles – at least 5cm tall; Readers should be able to see titles upto 6 metres away and body copy 3 metres away.
Include the company’s contact details. If the stand is busy, delegates may decide to get in touch by phone or email later – make this easy for them.

That’s it – my top eight tips for writing a poster. If you want someone to help you out, call me for a chat.

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For posters written with maximum impact for exhibitions, events and meetings, talk to Michelle at Triple M Copywriting.

Follow my Tweets at MichelleTripleM

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This post comes from Michelle at Triple M Copywriting, based in Leeds, West Yorkshire who provides copywriting for businesses and charities.
Call (0113) 289 2208 if you need engaging copy to lead more customers to you.

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Posted in Copywriting Tips, General, Offline Copywriting

Tags: copywriter Leeds Copywriter Yorkshire Expert Copywriting Services UK Leeds copywriter SEO Copywriting Triple M Copywriting

Good Call! Part 4

June 14th, 2011

Here’s just a little tip for those who want one. My SEO guy at EHT suggests that I don’t use the word ‘link’ in copy or meta tags as the search engines don’t like it.

It could even be something you get ‘black marks’ against your website for. Perhaps this is because so many companies, for example many I get emails from in India every day, make a business out of creating irrelevant connections to try to raise SEO rankings of their clients websites.

If you can’t avoid using the word, don’t make it live and remember, when you’re writing your copy to try to make your calls to action imaginative.

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Posted in Copywriting Tips, General, SEO Copywriting

Tags: copywriter Leeds copywriting Leeds Michelle Marks SEO Copywriting Yorkshire Copywriter

Writing Copy for Visually Impared People

May 25th, 2011

Website accessibility for visually impared users is an issued I’d never considered until recently. I was discussing websites with a Darren Sykes from Profile who explained that websites have an obligation to be readable to software which provides a ‘read outloud’ service.

The RNIB test case is running at the moment whereby the website of a household brand is being challenged for not complying with the rules. If RNIB wins, this could have implications for all websites.

It’s quite easy to test your website’s level of accessibility using a variety of free tools, such as WC3 Validator or Powermap . These will show you how your website rates and specify problems. What they won’t do, for non technical people – like me – is tell you what to do next. I can do the copywriting, but I don’t know how to write code, so if you’re like me and want errors amended, you’ll have to go to a web designer who knows what they’re doing.

This blog fairs quite well, I guess that’s because it uses a standardised Wordpress format.

The Triple M Copywriting website is not as compliant as I’d like it to be. I’ll be contacting the web hosters/designers to see what they can do about it and I just hope it’s not going to cost too much.

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Posted in General, SEO Copywriting

Tags: copywriter Leeds copywriting Leeds Freelance Copywriter SEO Copywriting Yorkshire Copywriter

ASA Makes Its First Adjudications on Online Media

May 11th, 2011

The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. From March 1st, the rules changed to include online media.

The body is self regulating and makes regular adjudications on the CAP (Committee of Advertising Practice) and BCAP (Broadcasting) codes as a result of investigating complaints made to it.

The first adjudications on online media compliance with the code have been made. The complaints which have been upheld include websites, Facebook banner ads and online directories. This means that the scope of the ASA’s new remit is now becoming clearer.

The ASA is self regulatory and the body does not have the power to prosecute BUT the negative effects are strong. The bad press resulting can give competition the edge.

Anyone can complain; a customer, a prospect or even a competitor. You can avoid your online presence putting you at risk of investigation by ensuring your copy and design content is ‘legal, decent, honest and truthful.’

As well as getting the SEO right so that you can be found, this is another thing you have to think about when writing your website or online offering. You can find out more by visiting the ASA website.

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Posted in General, SEO Copywriting

Tags: copywriter Leeds copywriting Leeds Expert Copywriting Services UK SEO Copywriting

Good Call! Part 3

April 28th, 2011

Calls to action are one of the most important parts of any copy. This post will give you some more tips to improve the calls to action on your website.

So often, I see websites or even adverts which are quite engaging, but don’t let me know what my next move should be. You have to tell your reader what to do next. That’s not meant to sound patronising; it’s what people expect.

Simply assuming the reader will navigate back to your main menu to find the contact us page is not adequate. Eliminating additional clicks is one way of keeping your prospect on your page. If they have to work out how to get in touch, they won’t bother and then you’ve lost them.

Scatter calls to action throughout your copy. The first one should be as close to the beginning as possible without detracting from the message.

In Good Call Part I, I talked about pitfalls to avoid and Good Call Part II gaves some ideas for formulating calls to action.

Tip
Keep the words to a minimum by avoiding including the works ‘click here’. It is fair to assume that web users know that copy which is blue is a hyperlink. (Don’t use blue font for all your text – it makes it harder to read too).

So… Visit Triple M Copywriting’s website to find out more … is less words and reads better than…
Click here to visit the Triple M Copywriting website and find out more.

Also… if you optimise your links for SEO, it helps with your page rankings. Looking at the examples above, ‘click here’ is not a key phrase, but ‘Triple M Copywriting‘ is.

That’s it for now. Keep coming back for more copywriting secrets.

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Posted in Copywriting Tips, SEO Copywriting, Uncategorized

Tags: copywriter Leeds Expert Copywriting Services UK Freelance Copywriter Leeds copywriter Michelle Marks SEO Copywriting Triple M Copywriting

Does Your Website Copy Fulfil the New ASA Criteria?

March 17th, 2011

From March 1st, 2011 the ASA (Advertising Standard Authority) has juristiction over web copy and and online advertising for the first time.

If your website does not comply with the new rules, the ASA has the authority to ‘name and shame’ and even fine companies who do not adhere to the regulations. Their main aim is to ensure that marketing is legal, decent, honest and truthful, so when you’re writing online, if you have this in mind, the chances are you will be fine.

At the time of writing this post, no companies have been listed as non complying digital advertisers. There is much discussion as to which online offerings constitute advertising and with many companies writing copy for a mulitide of digital outlets, the rules are yet to be tested.

Following these new rules, is just another thing to take into account, while writing with SEO in mind and creating an objective for your copy . I for one am keeping upto date with developments, so you can save yourself sometime by asking me for the latest interpretation of the rules.

You can find out more on the ASA website or call me for an informal chat about reviewing the copywriting in your online marketing so that it falls within the Code of Practice.

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Posted in Copywriting Tips, General, SEO Copywriting

Tags: copywriter Leeds Copywriter Yorkshire Expert Copywriting Services UK Freelance Copywriter SEO Copywriting

Leeds Copywriter at Yorkshire Mafia Conference

March 10th, 2011

You can find me, the Leeds Copywriter

at The Yorkshire Mafia Conference

It’s at The Royal Armouries, Leeds 15th March 2011 9am – 4.30pm

Stand 57 – The Business and Profit Improvement Group

Come and see me on the stand of this prestigious yet FREE event.
The Yorkshire Mafia conference could be the most important expo you attend this year. As well as a variety of exhibitors, there are also worthwhile seminars you can attend. Make sure you book today.

The Business and Profit Improvement Group, who are on Stand 57, comprises five of Yorkshire’s most effective business support service professionals. We aim to help develop both established and new businesses throughout the region. Each member of the Group offers professional expertise in different areas of business proficiency. Here’s how what we do can help your business…

Bringing Business to Life
The group was organised by Keith Williams, entrerpeneur, successful business professional, mentor and coach. He shares the lessons and secrets of his 37 years of experience with other entreprenuers, owners and managers.
Keith@keith-willliams.co.uk 01977 619 998

Triple M Copywriting …that’s me!
Michelle Marks creates distinctive words to inform you customers why they need you. Michelle is an experienced marketing manager who knows the precise words to make prospective clients take notice.
michelle@tripleMcopywriting.co.uk 0113 289 2208

Benchmark Marketing
For more than 20 years, owner of Benchmark, Margaret Hartley has been working with Yorkshire businesses, creating sales and training professionals.
margaret@benchmark-marketing.co.uk 07803 022423

Outside in Management Ltd
Headed by Peter Cruikshanks, qualified engineer and chartered accountant with many years experience of managing organisations of all sizes.
Through systemisation, Outside in Management helps businesses to increase productivity and staff engagement while reducing lead times and waste
peter@outsideinmanagement.co.uk 07790 615120

Saxton Partners – Executive Coaching
Saxtons has delivered Executive Coaching with specific results and a ‘money back guarantee’ for over a decade. It works with management teams who need to be emotionally resiliant, whatever the challenge.
helen@saxtonpartners.co.uk 0845 257 0036

I look forward to seeing you there on the day.

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Posted in Diary Of a Copywriter, General, Offline Copywriting, SEO Copywriting

Tags: copywriter Leeds Copywriter Yorkshire copywriting Leeds copywriting yorkshire Freelance Copywriter SEO Copywriting

Use the Right Font for the Writing Media

February 18th, 2011

When creating copy for different media, the choice of font is very important. We’re all seen menus and flyers with swirly hand writing stylised lettering, which looks effective, but in reality is impossible to read.

Serif or Sans Serif

Choice of font for printed media or for writing on the web is different. One of the main factors, as well as the obvious one of clarity is whether to use a serif or sans serif font. Let me explain.

Individual letters with serifs have little protrusions at the top or bottom, depending on the shape of the letter. Times Roman is the most well known of these. Fonts with serifs subliminally create an incomplete line which guides the eyes over reading printed copy.

Sans Serif fonts, such as Verdana, Calibri and Helvetica, as well as the traditional Arial do not have these little additional tags. When writing a piece for on a screen, it’s better to choose a font without serifs. Tahoma is one of my favourites.

Script and Dingbats

Script fonts, such as Bush Script and Blackadder have their place in things like invitations but reading a lot of copy written in these can be difficult and offputting to the reader.

Dingbats, including Wingdings and Marlett are generally not readable fonts as they are made up of symbols. They’re not something I have ever used in since I began my Leeds based copywriting service!

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Posted in Offline Copywriting, SEO Copywriting, Uncategorized

Tags: copywriter Leeds Expert Copywriting Services UK Michelle Marks SEO Copywriting