One of my very first posts posed the question of how often should you be blogging. I considered this from providing content for real people viewpoint, as well as copywriting for SEO purposes.
I have now spent some considerable time researching the matter of blogging frequency and seeking the opinion of experts. As a result I would like to share my current thinking with you.
You should be adding new pages to your blog at least twice a week and here are some of the reasons.
Why Blog Often?
- Content is king – the more pages you create, the greater your presence on the internet – as long as the information you provide is relevant.
- Blogging is a great way of updating your contacts and customers regarding latest company and industry developments.
- Part of the process must be to add links and key phrases within the text. This is an essential element for raising your profile with Google and other search engines.
- By linking your blog to other social media such as your Twitter site and Facebook page, you can create your own web in your area of business, helping you block out your competition.
This forms just one part of a social media strategy. Setting it up can take a little time, but keeping it ticking over healthily can be managed by outsourcing the updates to a copywriter with experience in SEO.
Happy blogging!
