It’s very easy to fall into the trap of writing too much, or going off topic. This post is going to be a short one, with a simple message.
At a recent meeting, one of the speakers, Steve Kennell of Digital Junkie reminded the audience to keep websites trim and review whether all your pages are necessary.
This is also the case when writing blogs and other marketing material, including offline copy such as brochures and advertisments. Too many words can result in losing the message (and the customer). So keep it concise, sticking to the objective set for the piece. Communicating your theme in just a few words which make sense is a skill.
It’s been on my ‘to do’ list for a while, so this came as a welcome nudge to me to review the Triple M Copywriting website. Take a quick look at it and see for yourself whether you think I’ve trimmed it or not yet.
