Include the Copywriter at the Start of the Project
For some reason, copywriting often gets overlooked until the client realises towards the end of the project that they are not sure how to convey their message in words. Text can be added at any stage of development but do consider thinking about the wording earlier rather than later.
Including copywriting services during the planning stages has a mulitude of advantages such as;
- The project is a complete entity, rather than having the writing fixed in at the end.
- Launching a brochure or website within deadline is more realistic if the copy, design and technical stages are developed simultaneously.
- If local, the copywriter can meet up with the rest of the team. I am based in Leeds and frequently travel all around Yorkshire.
- Keeping to the budget is easier if the copywriter is employed at the start, rather than an additional element later on.
With this in mind, I have started working with a designer/photographer with a view to propose ways forward for complete projects at inception.
Winning Formula for Clients
As I am a freelance copywriter and the designer is also independent, ‘my team’ minimised the overheads and eliminates expensive agency fees.
Working with printers and webdesigners completes the picture. For SEO purposes, working as a team greatly aids inclusion of relevant keywords.
