In my last post, I summarised Triple M Copywriting in 30 words and suggested you do the same for your business.
Just as a chef reduces the sauce to intensify the flavour, I am going to ask you to concentrate your mind and take this exercise a step further. Try to explain your business writing around only ten words (not including your business name in the word count).
For my Leeds based copywriting business, I have come up with a couple of short lines.
“Triple M Copywriting: Creates distinctive words to explain why customers need you”
or alternatively
“Triple M Copywriting: Providing words with impact to gain and retain customers”
Have a go at this yourself. It’s not always that easy to use just a few words to get your message across, but the fewer words you include, the greater the impact. If your use keywords for SEO purposes in the description, all the better. Of course, if you get stuck stringing the right words together, you can always contact an expert who can help you with the copywriting.
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